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Navigating Sales Competition with ModelRisk: A Laptop Retailer’s Journey

In the rapidly evolving world of electronics retail, predicting future sales is never straightforward—especially when there’s a high chance of new competitors entering the market. For one laptop retailer, the challenge was clear: project sales growth over the next 100 months while preparing for the potential impact of new competitors. By leveraging ModelRisk, a robust risk analysis tool by Vose Software, the retailer was able to simulate multiple competitive scenarios and gain invaluable insights into future sales trajectories.

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